Matrix / Likert

The matrix question type is similar to the multiple choice, question type, but it is presented as a table of related questions and answers. It is typically used to collect data that has identical answers (i.e., rate your preference – poor, good, excellent). Here’s some additional information on using the Likert scale in your surveys.


Note, you can add media to any multiple choice question.

Include a note – Checking this will allow you to enter a note that will appear under your question.

Mandatory – Checking this will make the question mandatory. Your participants must answer the question to complete the survey.

Matrix type

Your matrix can be one of these types:

  • Single choice per question – respondent can pick one column choice per row.
  • Single choice with rating (Likert) – respondent can pick one column choice per row
  • Multiple choices per question – respondent can pick multiple columns per row

The single choice per question and single choice with rating will look like this to your respondents:

The multiple choices per question type will look like this:


The Likert matrix type is almost identical to the single choice type, but the columns have a weighted score. These scores are totalled up, averaged, and presented in your survey report, providing you with an overall ‘score’ for the row.

When editing a Likert matrix you can assign your own weighted scores.

If you do not enter anything then a default score will be assigned based upon the column position (i.e. the 1st column will have a score of 1, the second 2, etc.)

The Likert type will appear to your respondents exactly the same as the matrix, but the survey reports will show an average score that is calculated as:

Total of all the responses (using the weighting value) / Total responses

You can switch between matrix and Likert at any time and the average score will be calculated as appropriate.